Methodology
How the AI Visibility Score is computed. Last updated 2026-04-21.
Score formula
AI Visibility Score = round(100 × queries_where_target_mentioned / total_queries). It is the percentage of analysed questions in which AI mentioned your brand at all (across the providers we tested). It does not weight position or sentiment — those are reported separately so you can read them in context.
Providers we query
- ChatGPT — gpt-4o (April 2026)
- Claude — claude-sonnet-4-5 (April 2026)
We add providers (e.g. Perplexity) as their APIs become viable.
Position weighting
Not currently weighted into the score — captured per mention for inspection.
Sentiment weighting
Not currently weighted into the score — captured per mention for inspection.
What we don't measure yet
- Single snapshot in time. AI model updates and index refreshes can shift visibility materially month-to-month — re-run quarterly.
- LLM outputs are non-deterministic; we run each query 3× in paid plans to report stability.
- Provider coverage is a subset of all the places customers ask AI — we add providers (e.g. Perplexity) as their APIs become viable.